The race to implement a “data-ﬁrst” strategy is growing ﬁercer by the day. Understandable, really, given how vital it is for companies to map out data-driven strategies, with multiple end objectives in mind. “Knowing” the data and structuring it to gain actionable insights is merely the beginning. What’ll count in the end is eﬀectively monetizing the data and building new revenue streams. This is why Growth Marketing becomes a necessary tool in every organization’s arsenal.